For any organisation, protecting corporate reputation in a time of crisis is paramount. There are many threats which an organisation could face to its reputation – financial market issues, industrial accidents, fraud, ethical concerns, widespread service failure – as well as more subtle issues that can develop over time and undermine an organisation’s ability to compete or be effective.

To deal with these complex issues, senior management teams need experienced advisors who can help guide corporate policymaking to protect the company and align the support of the relevant stakeholders. We work to ensure key managers are sensitive to what could constitute a crisis of reputation and help them to anticipate and recognise potential threats as early as possible. We make sure they are trained and ready to deal with any situation or any audience, internal or external. We help clients build issues-management and crisis-response infrastructure to support business operations and corporate objectives. We establish clear lines of responsibility for issues management, crisis preparedness, and crisis response. We develop specific protocols for crisis response. We also recommend that clients put in place a regular system of monitoring and evaluation designed to continuously refine plans and strategies.